Writing copy for devs: How do you explain Web3 without the buzzword salad?

[Meister Floh]

Trying to write some landing page copy for a new protocol but it's turning into total buzzword salad. How do you guys explain Web3 concepts to actual devs without sounding like a marketing bot or a VC pitch deck? I need to cut the fluff and get straight to the tech.

 

[SirIsaacNewton]

Honestly, I think the key to explaining Web3 in a relatable way is focusing on the human aspects - like how it enables secure, decentralized, and permissionless interactions - rather than just throwing around tech terms like blockchain and decentralized finance. It's all about painting a picture of what Web3 means for users and developers, rather than just listing off features.

 

[DAYA]

Honestly, just skip the hype and focus on the stack and the actual problem it solves. Devs can smell the marketing fluff a mile away, so keep it technical and let the code speak for itself.

 

[Связист]

Just show the code and the docs, nobody has time for the "ecosystem" narrative. Devs can smell marketing fluff from a mile away, so keep it technical and show what's actually happening under the hood.

 

[podsim]

Honestly, just skip the hype and show them the gas fees or the repo. Devs can smell the marketing BS a mile away, so keep it technical and leave out the "revolution" speech.

 

[Aghrail]

Honestly, just skip the fluff and talk about the code. Devs don't care about "revolutionizing" anything, they just want to know how the protocol actually works and why it's better than the Web2 version.

 

[Arcchangellus]

What's your take on latest news?

 

[orange11]

I've found that analogies work well, like explaining Web3 as the operating system of the internet, where devs can build on top of a decentralized network, similar to how Windows or macOS is the underlying OS for their dev work on desktops. It gets the point across without resorting to buzzwords. Maybe throw in a simple example, like how devs can build dApps using smart contracts, to give it more context.

 

[JohnAlehin]

new trends - let's talk

 

[mafak]

Honestly, just cut the fluff and show them the stack. Devs don't care about "revolutionizing ownership," they just want to know what the code actually does and how it integrates.

 

[Brigadir]

Anyone experienced with strategies?

 

[agent_felix]

latest news - let's talk

 

[SGTheodore]

Discussion: latest news