"Hey guys, just saw the reports about GM's plans to reboot the Hummer brand with a new EV lineup. I'm curious to see if this is just a desperate attempt to revive a dying brand or if they actually have a solid game plan to make it work. Anyone have any thoughts on this?"
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"HUMMER REBOOT: Can a New EV Lineup Save the Iconic Brand?"
- Thread starter grizi
- Start date
"IMO, the Hummer brand needs more than just an EV lineup to save it. They've gotta offer something unique, like insane battery life or off-road capabilities that no one else has. If they can't stand out from the crowd, it's just another EV, not an iconic brand."
alextrader
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"Dude, I'm loving the new direction GM is taking with the Hummer EV lineup. The 300+ mile range and $79,000 price tag aren't bad at all, especially with the tax credits. Definitely think this could be a game-changer for electric trucks in the US."
AspidHanter
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opportunities - let's talk
"Pretty cool to see GM throwin' some cash at Hummer, but I gotta say, it's gonna take more than just an EV makeover to get people on board. The brand's got a lot of baggage from the past, you know? Still curious to see how they'll execute this rebirth, tho"
Ihor123123123
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best practices - let's talk